Many people who own and run digital marketing agencies are keen to keep things done in-house, so they have complete control over their products and services. However, as your agency grows, it can be tough to maintain the same quality of work and service without expanding your workforce massively. You may wish to consider outsourcing specific tasks to reputable companies, and there are many advantages of doing this. Below are some of the functions and services you can consider outsourcing to ensure you still provide quality service and keep your customers happy while growing your company.
Consider Outsourcing Blogger Outreach
Blogger outreach is a time-consuming task that can also be expensive when you work out the time it takes to get one high-quality backlink for your clients. You can find a few reputable companies providing blogger outreach services for SEO agencies, such as Digivark, who can help take some of the strain of this task off you. You need to let them know the industry you need links in, the target URL and anchor text you want, and they can source quality websites that are willing to publish the content with a do-follow link. Speaking of content, this may be another task that you can consider outsourcing to a reputable company or freelancer.
Outsourcing Content Creation
Your digital agency will most likely use a lot of content, and you may have someone in-house doing this for you. However, as your agency grows, they may struggle to keep up with demand, which can cause their work to fall below minimum standards. You can consider using a reputable company or freelancers to plug the gap and help create your quality content. You can reduce the responsibilities of your copywriter and have them oversee the outsourcing process and have them proofread and edit the content you get back from the outsourcers. If you outsource to a quality company, your copywriter will love being under less pressure and have other tasks to do other than writing endless amounts of copy.
Outsource Graphic Design
You can also consider outsourcing graphic design, which is a good idea if you do not have enough work for a full-time graphic designer in your company. You can use an external company or freelancers to do the job for you and save money in the process by not having to hire a graphic designer. When you build a relationship with a company or freelancers, they can soon become an integral part of your business, and you may wonder how you did without them before you found their services.
Outsource Mundane Development Tasks
It is also worthwhile outsourcing some development work, especially the mundane tasks your web developers hate doing, such as page loading speed optimisation. You can consider outsourcing many tasks, and there are many companies that can do these tasks for you, and also highly skilled freelancers. It can free your developers’ time to ensure that other projects are delivered to specification and on time, and to a high standard.