The Strategic Business Plan Process


Everything starts with research. What is the marketplace for your products or services? What’s the competition? After research comes creating a strategy, calculating costs and revenues, drafting an agenda, and finalizing a finished copy.

1. Research

Use databases, articles and direct interviews with entrepreneurs and prospective customers to complete research around the industry in general, your specialized niche, your competition, and operational costs. Keep detailed, organized, careful notes. Be cautious about citing sources, because you will be referencing them through the Strategic Business Plan.

2. Create A Strategy

Use industry standard guidelines like a jumping off point. This insures your technique is solid, because it is tested within the field by others. However you have to develop further strategies that vary from all of those other industry. This can set your organization in addition to the competition and make “barriers to entry” to assist your company succeed. This can inform all parts of your Strategic Business Plan.

3. Perform The Calculations

Accumulate all of the costs of each and every activity your company will participate in. Include operational costs for that first-year, five-year and lengthy-term projections. Then create revenue projections for the similar periods of time. Base your projections around the research you probably did, considering the process you developed. Your projections must absolutely be sensible from where you started, or even the scent of naivete will escape to investors, who’ll quickly drop your Strategic Business Plan within the wastepaper basket.

4. Write A Draft

For those who have done the prior areas of the Strategic Business Plan process completely, writing a draft will flow naturally out of your existing data. The concept would be to transform it all into prose, organized in to the ten standard parts of a Strategic Business Plan: Executive Summary, Company Analysis, Marketing Strategy, Industry Analysis, Customer Analysis, Competitive Analysis, Marketing Strategy, Operations Plan, Management Team, Operating Plan and Appendix.

5. Revise and Hone like a Final Draft

First revise for logic and completeness. Remove any redundancies, because the Strategic Business Plan should be as brief as you possibly can without having to sacrifice the entire picture. Then revise for grammar, punctuation, and lastly formatting. If you want to employ a new set of eyes to appear over your Strategic Business Plan, get it done. Business planning burnout will make you miss glaring flaws.

Your company might be at condition. Don’t result in the mistake of departing out complete research into the market and competition. It does not need to be by pointing out glories of your business. Open the doorway to more details as well as your plan could be more enticing to investors.